Description: AT UMASS, sports are a big deal. The UMASS Alumni Fund was created to maintain contact with graduates regarding sponsorship opportunities. But rather than to simply create e-mail lists and mail out pamphlets, UMASS decided to partner with Veritech and create an interactive CD to boost their fundraising activities. The program was a great success and included interviews with students, faculty and alumni, individual sports highlight reels, downloadable forms, links to different websites and special sections on ticket pricing and availability, seating charts for different venues, and capital projects that are in the works.